Study of the state of email marketing in low-cost airlines.

eDataSource has published a very interesting study on the state of email marketing among low cost companies in the US. In their blog they summarise the results and anticipate some conclusions.
The data only serve to underline the importance of a cross-channel sales and marketing strategy that takes care of both the data acquisition process and the relevance of the content to be communicated.
Airlines in general, and low-cost airlines in particular, give the internet a very great deal of weight in their sales strategy. Take care of the whole email acquisition process and develop a relational email marketing strategy coordinated with other channels (e.g., email marketing, email marketing, email marketing, email marketing in general and email marketing in particular). cross-channel marketing), is a factor of competitive advantage as can be seen in the study.
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