Cases
The results obtained from standardising, optimising and automating far outweigh the investment made. Here are some cases that exemplify this.
Case 1:
Client who has invested in the areas of layout, campaign management, journey activation, multi-channel orchestration and personalisation at scale.
Challenges:
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Intensify the use of email and App channels in CRM strategies.
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Implement a user-centred cross-channel strategy.
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Improve the personalisation of communications.
Solutions:
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Automation of the process of creating HTML pieces.
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Improved one-shot campaign management processes.
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Support in the implementation of customer lifecycle journeys.
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Support for customising communications at scale.
Results:
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70% Reduction of time spent on campaign preparation.
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Hyper-personalisation of all communications.
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Reduction of 60% in the implementation of new journeys.
Case 2:
Client who has invested in design and layout.
Challenges:
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Optimise the production process of communication pieces (emails, push, popups, etc).
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Speed up work processes by reducing repetitive tasks.
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Generate an HTML template and collaborate with the creation of the design system.
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Ensure that all parts are of the expected quality, being faithful to the approved design.
Solution:
We have developed a Figma plug-in that allows:
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Import texts from a Google Sheets to the layout pieces automatically.
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Export these pieces to HTML automatically.
Results:
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Reduction of 50% time by the design team.
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Reduction of 90% time by the layout team.
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Reduction of text differences/errors between original copy, layout and HTML detected by QA.
Case 3:
Client who has invested in design and layout, campaign management, journeys activation and personalisation at scale.
Challenge:
Improve the metrics and weight of email and mobile channels in overall online sales.
Solution:
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Redesign of emails (commercial, automatic and transactional).
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Implementation of an agile campaign management system.
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Support in the creation of lifecycle journeys.
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Support for personalisation of communications at scale.
Results:
45% increase in the weight of email and mobile channels in overall online sales.
