BENCHMARK 2024: Email marketing in the food retail sector
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the large-scale food distribution sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days.
Treatment of the register
Shipping
Sender identification
Issues
Personalisation
Automated programmes
Examples and analysis of campaigns
Among other fields