Brands are adapting their marketing and commercial strategies by adding mobile apps to the channel mix. There are two compelling reasons why mobile apps are having so much success: They increase user interaction with the brand and they provide a bespoke and direct experience.

This ebook aims to show the fundamentals of carrying out direct actions on the application and expose the types of messages that exist and their particularities.

Key points:

Introduction
Marketing Technology
Types of Messages
Comparing: Email with Push Notifications, In-App Messages and Message Center