Email Marketing tasks have an important manual component. That entails two things: on the one hand, it requires a significant dedication of time; on the other hand, it demands maximum attention to detail to avoid mistakes that could have a major impact on the brand or company.

This guide aims to show how automation provides a solution to this problem and the types of email marketing programs we can automate.

Key Points

Automating production processes in an Email Marketing department
Content personalization: Automation case study
B2C Email Marketing Automated Programs

• Welcome program
• Resending to non-openers
• Abandoned Cart
• Web Browse Abandon
• Birthday
• Post-purchase
• Recommendations
• STO (Send Time Optimization)

Conclusion