Email Marketing tasks have an important manual component. That entails two things: on the one hand, it requires a significant dedication of time; on the other hand, it demands maximum attention to detail to avoid mistakes that could have a major impact on the brand or company. This guide aims to show how automation provides a solution to this problem[…]

This Benchmark is the result of an analysis of email marketing communications from the main companies in the UK Fashion Industry. Shipments have been analyzed from the user opt-in and those received over the next 30 days. Key Points Registration ProcessCommunicationsSender IdentificationSubjectsPersonalizationAutomated programsAnd more items

Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy. With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as[…]

Brands are adapting their marketing and commercial strategies by adding mobile apps to the channel mix. There are two compelling reasons why mobile apps are having so much success: They increase user interaction with the brand and they provide a bespoke and direct experience. This ebook aims to show the fundamentals of carrying out direct actions[…]

In the case of email marketing, the complexity of managing campaigns across different markets (whether countries or geographical areas) is compounded by production and revision times which, especially in the fashion sector, tend to be very short. Here we are going to present some ideas about how to achieve optimal management of an international email marketing[…]

This Benchmark is the result of an analysis of email marketing communications from the main companies in the Spanish Beauty Industry. Shipments have been analyzed from the user opt-in and those received over the next 30 days. Key Points Registration ProcessCommunicationsSender IdentificationSubjectsPersonalizationAutomated programsAnd more items

As an agency specialized in Email Marketing and Marketing Automation, every year we elaborate a study named “Study on the use and perception of Email Marketing in Spain” in which, through a survey provided to different companies, we examine the use given to Email Marketing and the results obtained. This data ends up giving us a detailed picture[…]

Havaianas decided to implement an abandoned cart recovery program to better their conversion rate and increase their revenue. We helped them with the process. In this Case Study, we will present the project and the results obtained.